Park Avenue Finance

Client App Portal

Fintech

Park Avenue Finance

Client App Portal

Fintech

Park Avenue Finance

Client App Portal

Fintech

The Why

Secure, Scalable Platform

The new secure, user-centric client portal consolidates financial data, educational resources, and communication tools to enhance engagement and streamline access across devices. By focusing on user needs and seamless multi-device access, it empowers clients—from hedge funds to institutional investors—to make informed decisions more efficiently, driving operational excellence and strengthening Park Avenue’s position as a forward-thinking fintech leader.

My Role

Product Designer — Visual, Interaction, User Research, User Flows, Prototyping, Market Research, Business Analysis, Stakeholder Alignment

Team

Mahkelon Morris, Project MGMT

Phu Nguyen, Developer

Thanh Le, Developer

Cuong Do Quoc, Developer

Tuc Nguyen, Developer

Timeline

San Francisco, New York, Hanoi

2023-2024

The Why

Secure, Scalable Platform

The new secure, user-centric client portal consolidates financial data, educational resources, and communication tools to enhance engagement and streamline access across devices. By focusing on user needs and seamless multi-device access, it empowers clients—from hedge funds to institutional investors—to make informed decisions more efficiently, driving operational excellence and strengthening Park Avenue’s position as a forward-thinking fintech leader.

My Role

Product Designer — Visual, Interaction, User Research, User Flows, Prototyping, Market Research, Business Analysis, Stakeholder Alignment

Team

Mahkelon Morris, Project MGMT

Phu Nguyen, Developer

Thanh Le, Developer

Cuong Do Quoc, Developer

Tuc Nguyen, Developer

Timeline

San Francisco, New York, Hanoi

2023-2024

The Why

Secure, Scalable Platform

The new secure, user-centric client portal consolidates financial data, educational resources, and communication tools to enhance engagement and streamline access across devices. By focusing on user needs and seamless multi-device access, it empowers clients—from hedge funds to institutional investors—to make informed decisions more efficiently, driving operational excellence and strengthening Park Avenue’s position as a forward-thinking fintech leader.

My Role

Product Designer — Visual, Interaction, User Research, User Flows, Prototyping, Market Research, Business Analysis, Stakeholder Alignment

Team

Mahkelon Morris, Project MGMT

Phu Nguyen, Developer

Thanh Le, Developer

Cuong Do Quoc, Developer

Tuc Nguyen, Developer

Timeline

San Francisco, New York, Hanoi

2023-2024

Highlights - Key Design Decisions

Business Objectives Alignment

The redesign for Park Avenue Finance created a simple, user-friendly platform with a responsive interface, personalized dashboards, and secure login. Interactive visuals and support resources helped clients understand analytics and stay connected, boosting satisfaction.

A flexible, scalable architecture ensures the platform can grow with future needs. The design process focused on user needs to ensure the solution works well for everyone.

Highlights - Key Design Decisions

Business Objectives Alignment

The redesign for Park Avenue Finance created a simple, user-friendly platform with a responsive interface, personalized dashboards, and secure login. Interactive visuals and support resources helped clients understand analytics and stay connected, boosting satisfaction.

Unified, Responsive Interface

A responsive UI that works smoothly on all devices, using modern trends like fluid grids and scalable graphics to make data easy to access everywhere.

Unified, Responsive Interface

A responsive UI that works smoothly on all devices, using modern trends like fluid grids and scalable graphics to make data easy to access everywhere.

Unified, Responsive Interface

A responsive UI that works smoothly on all devices, using modern trends like fluid grids and scalable graphics to make data easy to access everywhere.

Personalized Dynamic Dashboards

Customizable dashboards with draggable widgets like analytics and chat, and involved users in testing to ensure they fit diverse needs and modern design trends.

Personalized Dynamic Dashboards

Customizable dashboards with draggable widgets like analytics and chat, and involved users in testing to ensure they fit diverse needs and modern design trends.

Personalized Dynamic Dashboards

Customizable dashboards with draggable widgets like analytics and chat, and involved users in testing to ensure they fit diverse needs and modern design trends.

User Analysitcs

Empowers administrators to monitor platform user data, enabling them to analyze engagement levels and gain insights into user behaviors. This allows for informed decision-making to enhance the overall user experience and optimize platform performance.

User Analysitcs

Empowers administrators to monitor platform user data, enabling them to analyze engagement levels and gain insights into user behaviors. This allows for informed decision-making to enhance the overall user experience and optimize platform performance.

User Analysitcs

Empowers administrators to monitor platform user data, enabling them to analyze engagement levels and gain insights into user behaviors. This allows for informed decision-making to enhance the overall user experience and optimize platform performance.

Interactive Data Visualizations

Interactive charts and tables with filters and hover info, using clear visuals and testing to make complex data easier to understand.

Interactive Data Visualizations

Interactive charts and tables with filters and hover info, using clear visuals and testing to make complex data easier to understand.

Interactive Data Visualizations

Interactive charts and tables with filters and hover info, using clear visuals and testing to make complex data easier to understand.

The Problem

Financial Interface Issues

Park Avenue’s clients found the interfaces confusing, slow, and frustrating due to tough security, poor navigation, and inconsistent design.

The Problem

Financial Interface Issues

Park Avenue’s clients found the interfaces confusing, slow, and frustrating due to tough security, poor navigation, and inconsistent design.

Challenges

01

Simplifying User Management

An admin dashboard for role management, activity monitoring, and permission control is vital for scalability and lowering administrative overhead.

02

Streamlining KYC Processes

Simplifying KYC workflows involved creating intuitive and secure onboarding and verification steps that reduce friction while meeting regulatory requirements.

03

Integrating Disparate Data Sources

Integrating various proprietary data feeds into a real-time platform posed challenges in data consistency and updates, with user trust and ease of analysis being key concerns.

04

Navigating Regulatory Compliance

Designing the portal to meet strict financial regulations required secure data handling and audit trails while ensuring usability.

05

Securing User Access

Implementing user-friendly multi-factor authentication, including biometric options, was essential for protecting sensitive financial data while ensuring quick logins.

06

Balancing Data Security & Usability

To build trust and support efficiency, workflows, encryption, and access controls were carefully designed to ensure strong security without hindering user experience.

Hypothesis

Conducting thorough user research and iteratively refining wireframes and prototypes, we can develop a secure, responsive, and customizable platform that streamlines data access, communication, and engagement, meeting the diverse needs of users across devices. This approach will improve user satisfaction, enhance productivity, and foster greater trust and adoption.

Conducting thorough user research and iteratively refining wireframes and prototypes, we can develop a secure, responsive, and customizable platform that streamlines data access, communication, and engagement, meeting the diverse needs of users across devices. This approach will improve user satisfaction, enhance productivity, and foster greater trust and adoption.

The Results

Enhanced Engagement & Security

After launch, users engaged more, especially on mobile, with longer sessions and more feature use. Clients easily accessed real-time data, analytics, and content, making onboarding smoother and boosting satisfaction.

Two-factor authentication built trust, and the admin dashboard simplified user management, speeding up onboarding and support.

The Results

Enhanced Engagement & Security

After launch, users engaged more, especially on mobile, with longer sessions and more feature use. Clients easily accessed real-time data, analytics, and content, making onboarding smoother and boosting satisfaction.

Two-factor authentication built trust, and the admin dashboard simplified user management, speeding up onboarding and support.

Goals & KPIs

01

Engagement & User Adoption

Increase active users by 35% with tailored onboarding, and boost session duration by 20% and feature engagement by 30% through real-time analytics and interactive content.

02

Data & Security Metrics

Cut reporting errors by 25% and security tickets by 40% with intuitive visualizations, personalized dashboards, biometric login, and real-time alerts to improve data clarity.

03

Operational & Support Efficiency

Cut support response times by 30% with streamlined tools and increase content engagement by 25% using videos, tutorials, and chat support to enhance user confidence.

04

Business & Strategic Impact

Within a year, increase client retention by 15% and positive feedback by 20% through personalized experiences, high security, and a trusted, innovative platform.

The Takeaways

Design-Driven Transformation

User research and testing improved the Portal, increasing adoption and satisfaction. It works well on all devices, with security features like two-factor authentication for safety. Interactive visuals make complex data easy to understand, and users can personalize dashboards.

Team collaboration helped ensure success, and ongoing feedback keeps the portal updated. Its scalable design allows for future growth and new features.

The Takeaways

Design-Driven Transformation

User research and testing improved the Portal, increasing adoption and satisfaction. It works well on all devices, with security features like two-factor authentication for safety. Interactive visuals make complex data easy to understand, and users can personalize dashboards.

Team collaboration helped ensure success, and ongoing feedback keeps the portal updated. Its scalable design allows for future growth and new features.

Other Projects

Other Projects

Federated Services

B2B

IT Infrastructure

2025

Park Ave Finance

B2B

FinTech

2024

Nissan

B2B

Automotive

2024

Federated Services

B2B

IT Infrastructure

2025

Park Ave Finance

B2B

FinTech

2024

Nissan

B2B

Automotive

2024